IOC launches “Sport. And More Than Sport” ahead of Paris 2024.
There’s just one month to go to the Opening Ceremony of the Olympic Games Paris 2024. And to celebrate the milestone, the Olympic Games has a new brand platform: “Sport. And More Than Sport.”
This new campaign is to share the multi-faceted essence of the Olympic experience and what the Games are: more than just a global sports competition. The Olympic Games are a celebration of human spirit, resilience, and unity.
It is everything that sport and the Olympic Games mean to people: belonging and human connection, personal empowerment and growth, and opportunities and dreams.
