“Winning” is victory. Sports and music heroes are often the faces of such success. Yet, NAMESAKE insists that we are all heroes in our own biopic. “We’re all winning trophies in our own way,” said the Hsieh brothers. “You may not be a household name like star athletes and musicians, but you can be a true household name in your community.”
Built on family values, NAMESAKE’s community is the foundation that uplifts their dreams.
Torn from heartfelt pages out of the brothers’ basketball diaries, the AW22 presentation is filmed at the gymnasium of their former Kaohsiung high school, where two athletic icons are the protagonists: the player vs. the marching band.
The former, is a hero, extrovert and aggressive, while the latter are loyal orchestrators who calmingly drum to each player’s heartbeat. As a team, they’re one. They chant celebrations on coach rides in high times, the same way they hang their heads together at the losses.
Re-calling their own anecdotes, the brothers note, “our basketball team was uplifted by all its members. On court and offcourt. Even in away games, we never felt lost. Home wasn’t a place, it was a state of mind. As a unit, we were all different, but connected.”
This combination of pain, sweat and joy gives energy to NAMESAKE’s fictitious basketball team.
